AU-GSB e-JOURNAL

Contents

Editorial....................................................................................................... 1

Understanding ASEAN and its Many Initiatives to Date
Noel Jones....................................... ............................................................. 3

The Values of Trust and Truth: Looking at Two MNC Plants in Poland
Zofia Rummel-Syska..................................................................................... 15

Lifestyle Gap Analysis: Student Lifestyle and Employer Preferences
Seiji Kakei........... ........................................................................................ 27

Strengthening Organizational Effectiveness through on ODI on
Performance Management: A Case Study
Nattaya Chokekanoknapa.............................................................................. 38

Graduates' Contributions:
Relationships among Perceived Quality, Country-of-origin,
Brand Loyalty, and Brand Equity: A Case Study
Lu Li....... ..................................................................................................... 51

Sun and Sand Holiday Makers' Assessment of Patong Beach, Thailand
Yuan Ping................... ................................................................................. 60

Enhancing International Satisfaction through ODIs: A Case Study
Natanuj Vanichkul...... .................................................................................. 69

Book Review
John Barnes.................................................................................................. 79