AU-GSB e-JOURNAL


Welcome to the AU-GSB e-Journal, an on-line scholarly publication issued twice a year by the Graduate School of Business, Assumption University of Thailand.

Contents


Editorial.......................................................................................................1

The Journey of Personal and Organization Development with some
Maps for the Trip
Douglas O'Loughlin.......................... ............................................................. 3

The Power of Hexagon as an Organization Development Process
Perla Rizalina M. Tayko and Udomsak Soponkij................................................ 8

Impact of a CSR Program on a Company's Image and Reputation:
A Case Study
Tuongdung Lenguyen.................................................................................... 18

Students' Contributions:
Impact of an ODI on Employee Motivation and Performance,
Communication, Training, Development: A Case Study
Wipa Thaweewararuk ...................................................................................29

Factors Influencing Teenagers' Purchase Intention towards
Celebrity-endorsed Apparels: A Case Study
Ling Chang.................. ................................................................................37

Impact of an ODI on Leadership, Motivation, and Employee
Engagement to Enhance Organization Effectiveness: A Case Study
Oraphan Monphichit Pavaravadhana ..............................................................47

Book Review
John Barnes.................................................................................................57

 

 


Graduate School of Business
Hua Mak Campus, Bangkok 10240, Thailand
Assumption University Press
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