AU-GSB e-JOURNAL

Contents

Editorial.................................................................................................... 1

Restoring Thailand's Tourism Destination Image
in the Wake of the Recent Political Crises: A few Proposals
John Barnes................................................................................................ 3

Customer Relationship Management: from Theory to Practice
Kriengsin Prasongsukam............................................................................. 17

Did You Say Debit?
Michel Thiéry............................................................................................. 33

Comment:
Thrifty Americans and Splurging Chinese : an Oxymoron?
May be not for Much Longer
Jean Dautrey............................................................................................. 42

Comment:
Reflections on 2008 and the Global Financial Markets:
the Challenges Facing the IMF and World Bank
Noel Jones................................................................................................. 47

GSB Student's Contribution:
Hospitality Tourism Management Education: an Analysis of
Chinese Students' Motives and Institution Choices Criteria
Wei Wei Chen............................................................................................ 53

Book Review
John Barnes............................................................................................... 69